Novartis – Gilenya Pedicab Campaign – 65th Annual Meeting of AAN (2013)

Objective:
Targeted key high foot traffic areas where decision makers commute, sponsoring Pedicab billboards and drivers and locating them by the Convention Center, hotels, and special event facilities. After a special company party at a night club in Gaslamp, go green and use pedicabs to transport their guest to the hotels – all rides sponsored by Novartis.
Execution:
20 Branded Pedicab Outdoor Advertising for 5 days – 10 hours a day exposure around the convention center. Drivers dressed in branded uniforms.
Results:
Some health conventions are restricted and regulated about outdoor advertising usage. We were the only outdoor media managed it through and provided a very effective ad campaign for Gilenya. Our environmentally friendly moving billboards helped Novartis achieve their advertising goals and reach their prospects and attendees in an effective way.