ADA Convention where 20.000 people attending
BI is launching their newly FDA approved drug at the San Diego Convention Center.
Objectives:
BI wants Tradjenta brand to be seen all over in Downtown and around the Convention Center. They used every possible outdoor media to built a strong brand leadership during this convention. 40 pedicabs all around in Downtown for 4 consecutive days exposing the Tradjenta brand on them. Pedicabs provided longest exposure time compare to other outdoor media advertising for Tradjenta. Tradjenta had tremendous booth traffic and pedicabs played an important role in this success.
Execution:
12 of the 6 sheet displayed super advertising pedicabs wrapped up with Tradjenta brand and messages and became ready for the show. Brand ambassadors dressed with uniforms provided by BI, their mobile billboard and pockets filled up with information cards and fliers. Finally, eye-catching shinny bicycle taxis are on the road and offering free rides to convention attendees on behalf of Tradjenta.
Results:
BI was able to provide transportation for all of their guests in a personal and touching level. Their customers and qualified leads were very pleased with the service of pedicabs and brand ambassadors. Tradjenta brand was all over the town and impression rate was huge.
