PEDICABS POWERED BY RECSOLAR
ENVIROMANTELLY FRIENDLY ADVERTISING CAMPAIGN
Summary:
Since is a solar convention Recsolar wants to use an environmentally friendly outdoor advertising media. They want to find a convention sponsorship outside.
– They want to provide free transportation for their customers and potential patrons without using gas powered vehicles.
– Brand marketing and field marketing needed during this convention to spread their message.
Execution:
Green Pedicabs powered by RecSolar, Inc. 18 shining Pedicabs and drivers provided high brand and message exposure by Convention Center for 40 hours in 4 days.
– Drivers wearing promotional RecSolar t-shirts handed out brochures of the company to the conventioneers.
– Hundreds of attendees took the advantage of sponsored free rides.
