Samsung Galaxy and The Hunger Games
Summary
Samsung Promoting Galaxy Tab S at Comic-Con with Exclusive Hunger Games: Mockingjay Trailer Premier. Lionsgate and Samsung have partnered to drop the first ‘Hunger Games: Mockingjay, Part 1′ trailer on the Galaxy Tab S during Comic-Con. Fans in San Diego should head to the Capitol Gallery, located at the Samsung Galaxy Experience inside the Hard Rock Hotel, for 12:00 p.m. PST on Friday, July 25 to get a sneak peek at the footage before it hits the web.
Strategy and Tactics
When Samsung Galaxy wanted to reach attendees at Comic-Con 2014 San Diego, our strategy was a branded pedicab media saturation of the area around the convention center. Our 25 branded pedicabs were strategically located along pedestrian routes between the convention center and the key places. Our pedicabs media was selected because they circulate throughout the event area, and are frequently used by attendees. Our branded / interactive pedicabs with brand ambassadors were ready to offer free rides to attendees on behalf of Samsung Galaxy and Mockingjay and direct attendees to Hard Rock Hotel to check out Galaxy experience.
Results
25 of the Samsung Galaxy and Hunger Games pedicabs had nearly 14,000 individual interactions by transporting 4000 attendees for free and handing out 10,000 promotional cards in 3 days. Having all 25 pedicabs being part of this campaign for 12 hours each day, estimated impression was approximately 70,000. Many attendees stopped by Hard Rock Hotel to experience Samsung Galaxy Mockingjay.
What our client said?
“We had great feedback from the client; they loved the cabs, the drivers and the overall activation. It went extremely well – so thank you for the local management, prep work, and day to day reporting”
