Summary:

With hundreds of exhibitors/companies attending those are trying to market and introduce their product/services. In this highly competitive environment how would Acuvue stand out from others, what kind of outdoor advertising media would be most useful for them, and what kind of convention advertising campaign they should execute?

Execution:

10 fully wrapped branded pedicabs used for this convention advertising.

– Drivers those are our Brand Ambassadors wore Acuvue promotional t-shirts and provided unlimited free rides to attendees of this Convention between major convention hotels and convention center.

– This unique outdoor advertising strategy used for 3 days offering total of 30 hours free transportation and 40 hours of exposure.