AMD Comic Con Advertising Campaign
ARE YOU GOING TO COMIC-CON 2011? AMD PEDICABS WILL GIVE YOU A FREE RIDE!
Objectives:
Is to create a unique, engaging and thought-provoking concept to generate buzz around the Convention Center. Using a creative and innovative convention ad media to reach thousands of potential customers. AMD is introducing their new Vision Brilliant HD products at their special event location during Comic-Con 2011. They want to drive qualified leads and prospects to their special event and aware convention attendees about their new products. Solution was pedicab outdoor!
Execution:
12 of the 6 sheet displayed super advertising pedicabs wrapped up with AMD brand and messages and became ready for the show. Brand ambassadors dressed with uniforms provided by AMD, their mobile billboard and pockets filled up with information cards and fliers. Finally, eye-catching shinny bicycle taxis are on the road and offering free rides to convention attendees on behalf of AMD.
Results:
ADM pedicabs offered complimentary rides to Comic-Con attendees 8 hours daily for 3 consecutive days. Hundred of people enjoyed the free rides and transported to ADM’s special event location. Tremendous impression rate created through the use of our creative marketing media.
